Event Organization 101: Understanding Latent Factors of Event Popularity

The problem of understanding people's participation in real-world events has been a subject of active research and can offer valuable insights for human behavior analysis and event-related recommendation/advertisement. In this work, we study the latent factors for determining event popularity using large-scale datasets collected from the popular Meetup.com EBSN in three major cities around the world. We have conducted modeling analysis of four contextual factors (spatial, group, temporal, and semantic), and also developed a group-based social influence propagation network to model group-specific influences on events. By combining the Contextual features And Social Influence NetwOrk, our integrated prediction framework CASINO can capture the diverse influential factors of event participation and can be used by event organizers to predict/improve the popularity of their events. Evaluations demonstrate that our CASINO framework achieves high prediction accuracy with contributions from all the latent features we capture.Comment: International AAAI Conference on Web and Social Media (ICWSM) 2017 https://www.aaai.org/ocs/index.php/ICWSM/ICWSM17/paper/view/1557

Structure controllability of complex network based on preferential matching

Minimum driver node sets (MDSs) play an important role in studying the structural controllability of complex networks. Recent research has shown that MDSs tend to avoid high-degree nodes. However, this observation is based on the analysis of a small number of MDSs, because enumerating all of the MDSs of a network is a #P problem. Therefore, past research has not been sufficient to arrive at a convincing conclusion. In this paper, first, we propose a preferential matching algorithm to find MDSs that have a specific degree property. Then, we show that the MDSs obtained by preferential matching can be composed of high- and medium-degree nodes. Moreover, the experimental results also show that the average degree of the MDSs of some networks tends to be greater than that of the overall network, even when the MDSs are obtained using previous research method. Further analysis shows that whether the driver nodes tend to be high-degree nodes or not is closely related to the edge direction of the network